Apple analyst Ming-Chi Kuo has released their latest report about the recent performance of Apple leading into the holiday season and it touches on a couple of things we can expect going into next year.
First, iPhone 12 models are selling differently than initially anticipated. iPhone 12 Pro and 12 Pro Max demand is higher than anticipated, while the iPhone 12 and iPhone 12 mini demand is not as high as was anticipated. In the end, overall iPhone 12 sales are going strong, and momentum looks promising for iPhone 12 sales through the holiday season and going into 2021.
Demand for the newest iPad Air is also higher than expected, and Kuo predicts that a iPad sales will continue to strengthen going into 2021 as Apple will reportedly introduce a new miniLED model, models with 5G support, and a new lower-priced iPad that’s supposedly launching sometime in the second half of next year.